CREW MULTIFAMILY COUNCIL · APRIL 14, 2026 · DENVER · RECAP LIVE

Built for This Room

The talk happened. Recap below. Ask the AI anything — it has the full transcript.

Scroll

The Room

22 leaders across every discipline in commercial real estate. Here is what this room looks like by function.

PM & Operations
5
Finance & Capital
5
Development
4
Legal & Risk
3
Architecture
2
Insurance
1
Tax
1
Research
1
AI Adoption
Workflow Automation
Document Intelligence
Deal Research
Meeting Prep
Expense Management
Team Coordination
Market Analysis
Risk Assessment
Portfolio Operations
Travel Planning
Custom App Building

What We Covered

75 minutes. Four parts. The transcript and the full breakdown live with the AI on this page — ask it anything.

01
State of Play — The Gap Is Visible
92% piloting AI. 5% have results. 52% know little or nothing. Most of the room said they only use what IT has sanctioned. That's the gap.
02
Prologis Origin — Lean to Data to AI
Pull planning on every project for 7 years built the largest industrial schedule dataset on the planet. 215 developments, ~6,000 insights. AI was the answer to a data problem we already had.
03
Workflows — Steal These Monday
Travel prep, expense reports, team coordination. Then the pro tier: 60-second meeting prep, document intelligence, deal research, building an app. This site was one of them.
04
Snake Oil — 5 Red Flags
"Proprietary AI." Outsiders with no domain. "We'll replace X headcount." "Give us your data." Polished, rehearsed demo. Ask: can smart people solve MY problem?
05
Concepts — Self-Annealing, L0–L6, Tokens Per Minute
Probabilistic AI builds deterministic tools. Most people are at L0; the top 1% are at L5+. Throughput is the new IQ.
06
Q&A — The Live Conversation
17 questions, ~30 minutes. Storage strategies, vendor security tiers, AI headshots, workforce timelines, sustainability pushback, the Microsoft ecosystem. Full Q&A in the FAQ below.
07
The Close — Your Story
"The AI you build is a reflection of you." The tools are common. The judgment isn't. Curiosity beats credentials. The first step is the whole thing.

The Data

0%
Of CRE Firms Exploring AI
JLL 2024 Tech Survey
0%
Have Fully Deployed AI
Deloitte CRE Outlook
0%
Who Use AI Report Efficiencies
CREW Network 2024
0%
Time Saved on Research Tasks
McKinsey 2024
0
Leaders in This Room
CREW Multifamily Council
0
Live Workflow Demos
Recorded with Screen Studio
0
Person Built Everything
This presentation included
0
Evening to Build It
AI-assisted development

Workflows That Actually Work

Real things I built. Real time saved. No vaporware.

MICRO · Steal These

01
Travel Prep
Calendar event to a full trip brief. Flights, hotels, local context.
02
Expense Reports
Receipt photo to categorized entry. Amounts, vendors, dates.
03
Team Coordination
Agendas, thread summaries, follow-up emails drafted from context.

PRO · Build These

04
60-Second Meeting Prep
CRM, email, news, and LinkedIn into a one-page brief.
05
Document Intelligence
Lease, LOI, or contract. Key terms, risks, comparison tables.
06
Deal Research Automation
A company name becomes a full intelligence brief.
07
Custom Apps
Idea to working, deployed application in an evening.

FAQ — What People Asked

17 questions came up live. Paraphrased from the actual transcript. Want more depth on any of these? Ask the AI on this page — it has the full context.

Have you gotten better at prompting over time?

Mixed. The models are smart enough now that less prompt engineering matters. The bigger lever is volume and frequency — Connor uses voice transcription so he interacts with AI dozens of times a day, which is where the skill compounds.

How much of your AI use is your company vs personal experimentation?

Most hands in the room said "only sanctioned tools." Few said "experimenting on my own." That's the gap. Personal experimentation is how you find the workflows worth bringing back to IT.

How do you store the lessons learned so AI can read them?

Two layers. Human-readable: the actual reports and transcripts, indexed in a document library with links back to the people and projects. Machine-readable: a vector database where each chunk of text is encoded so the AI can semantically search it, with pointers back to the source.

How would I get coworkers to actually upload their work?

Show them the prototype working on your own data first. Once they see "I asked one question and it pulled from 50 PDFs in two seconds," the upload friction becomes worth it. Sell the magic, not the system.

Can AI log into different platforms and pull data on my behalf?

Yes — brand new. Two paths: API connectors (every modern software has one) and browser-controlling agents (Comet, Atlas). If a human can see it, AI can see it. The 26-property research example: yes, end-to-end automation. Specify the workflow once, run it forever.

What's a "skill"?

A pre-packaged workflow inside the chat. Multi-step recipes the AI can execute end-to-end without you re-prompting each step. Claude calls them Skills. Other tools call them Agents, Custom GPTs, Gems. Same idea.

How do I separate the right answer from the wrong answer?

Two heuristics. Don't pipe AI directly into business systems — always have a review step for anything high-stakes. And match AI quality to reviewer expertise: a senior teaching AI their job produces high-quality output; a junior with no domain knowledge produces garbage. Teach AI the way you'd teach a new hire.

What level of subscription do I need to protect my company's information?

Three tiers: self-serve consumer (data may be used for training — don't paste anything sensitive), business plan (better protections), enterprise (explicit "we won't train on your data" terms, plus HIPAA/SOC 2 as needed). Enterprise is what your IT department negotiates.

What's the right tool inside the Microsoft ecosystem?

Lean in, don't go around it. Outlook + Copilot for email and document work. Power Automate for connecting things — most people don't know they already have it. Email yourself things if Copilot can't reach them directly. Don't try to wire ChatGPT into Outlook. Use Copilot well first.

Is the AI workforce reduction timeline (18–36 months) real?

Probably yes for data aggregator and research roles. Software replacement is more visible than headcount replacement. Most companies aren't reducing — they're not hiring as fast. The shift: think less in terms of roles, more in terms of workflows. Offshore teams doing repetitive knowledge work are most at risk.

How do you handle younger employees using AI poorly?

Two leverage points: keep the standard high (they may not know what "right" looks like — show them the bar), and remember domain expertise is the multiplier. A senior with AI > a junior with AI by a wide margin, because the senior knows when the output is wrong.

How do you respond to AI vs sustainability pushback?

Connor's frame: if AI makes you more effective, less time wasted is generally good. From the room — ULI speakers said "the people getting left behind aren't the ones who lack proficiency, they're the ones who refuse to try."

Can AI generate LinkedIn posts on autopilot?

Technically yes. The algorithm punishes obvious AI content though, and the posts that perform are usually unpredictable. Connor's best post is about staying at a hotel next to a gym — couldn't have planned that.

Are you using AI-generated headshots?

Yes. Some firms (with attorney pushback overridden by the COO) are moving entirely to AI headshots: upload 10 photos, get business attire and weight adjustments for ~$10. Replaces $1K+ photoshoots. Connor's wife can tell. Nobody else can.

What's the best resource to learn AI?

YouTube (things change monthly). Coursiv (coursiv.io) covers ChatGPT, Claude, Midjourney, Jasper, Deep Seek. Use the AI to teach itself — ask it "what can you do that I don't know about?" Try Claude Cowork if you have access — it's the in-between layer between chat and code.

Are people actually paying for tokens?

Yes — tokens are becoming a real line item. One attendee just renewed for her team and is rethinking the IT budget around tokens and credits. Cheaper than vendor alternatives, but tracking them at scale is new territory.

Final unlock?

Record everything. Internal meetings, property walks, idea streams. Worst case: an Apple Voice Memo. Transcripts become a continuous data source AI can mine for content ideas, missed action items, training material, and process improvement.

ASK THE AI

The AI on this page has the full transcript — both the slides and the live Q&A. Open the chat in the bottom-right corner and ask anything that wasn't covered above.

Resources

Who's Talking

Connor Johnson

Connor Johnson

Optimization & AI Manager · Prologis

Civil engineering, SMU. U.S. Army, Fort Carson. Project manager at Majestic Realty on the 2M sq ft Shamrock Foods build. Not always a computer guy. Caught the bug automating processes, taught myself to code on the side, and doubled down on AI when it became clear this was the move.

Now I lead AI strategy and execution optimization for the development team at Prologis. Only person with AI in the title who doesn't sit in IT. I run global office hours for teams across 6 countries, working the gap between an idea and its application.

Feel free to contact me to chat if you have any questions.

EMAIL ME